Yasser, they can boogie!- Library of Mu
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- Library of Mu record:
- Title: Yasser, they can boogie!
- Date: 13 November, 1993
- Journal: NME
- Author: -
- Type of resource: News items
- Status: original
- No. views: 4017
- Description: K sera sera release and advertising campaign details
Yasser, they can boogie!
By - (13 November, 1993, NME)
THE KLF's Bill Drummond and Jimmy Cauty released their K Foundation/Red Army
Choir collaboration 'K Cera Cera (War Is Over If You Want It)' as a single in
Israel last week.
The pair originally vowed only to release the track once "world peace has been
achieved" but decided to make a limited issue in celebration of the peace deal
between the Israeli government and the PLO.
The 3,000 copy limited release, which has the title in English, Arabic and
Hebrew on its cover, was made available by mail order to readers of one Israeli
paper and one Palestinian paper through Israeli record label NMC.
Quoted in Israel's leading daily 'Yediot Ahronot', Drummond said, "Only a few
days after the production (of the single) was finished, I turned on the TV and
saw Itzhak Rabin and Yasser Arafat standing next to each other in front of the
White House. I was very moved. It was like something you never dream would
happen suddenly being realised. I phoned Jimmy and we decided to release the
limited edition. For us, it's a sort of tribute."
Explaining the reason for establishing the K Foundation, Drummond said, "Our
idea was to create awareness of peace in the world. Because we were worried it
would be interpreted by the public as an attempt by The KLF to return to the
music world on the back of a humanist gimmick, we decided to hide behind the
Drummond and Cauty are also extending their K Foundation ad campaign - which
Drummond claims cost 250,000 pounds - to television later this month, with three
ads running through Channel 4's live coverage of the Turner Prize on November
The ads are expected to follow the minimalist style of the pair's recent
national press ads, which continued with another page in The Observer on Sunday.
The pair have promised to announce their own 40,000 pounds award - twice the
value of the Turner Prize for young British artists - to got to the worst of the
four shortlisted names.
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